ely agency

View Original

A Guide on How to Reach Customers and Promote Your Re-opening

While we don't exactly know when you'll be able to fully re-open your business, we know you WILL - and we hope it's sooner rather than later.

Right now, it's time to look ahead and strategize for this new phase of "business as usual". 

Here's a step by step guide on how to open for when you're feeling ready:

RIGHT NOW:

It’s hard to know how much notice you’ll have before being to reopen but there are plenty of things you can do in present to prepare and feel ready as possible. Our top 3 suggestions on action items are:

  • Review and update existing menus and services

  • Build out email and text campaigns

  • Review and consider adjusting your KPIs and goals

TWO WEEKS BEFORE:

  • Update your website

  • Plan and Schedule Social Media Campaigns

  • Deep clean and prep all BOH and FOH spaces

ONE WEEK BEFORE:

  • Send a welcome back email

  • Have a staff meeting to go over new safety practices, offerings and prices

  • Go over your inventory and stock up on what's needed

THE WEEK OF:

  • Update all in-store signage to reflect hours and safety guidelines

  • Perform a private full run-through of your re-opening day with staff in place

  • Safely and confidently welcome back your clientele

ONE TO TWO WEEKS AFTER:

  • Continue to check in with your staff and their wellbeing

  • Check in with clients you haven't seen back yet

  • Prepare for possible changes in local, state and/or federal requirements

MOST IMPORTANTLY:

Please accommodate any local, state, or federal requirements for social distancing. The well-being of your staff, customers and let’s not forget, yourself, are first and foremost. My team and I are here to help you and your business with every step of the way. Contact us today for a complimentary road mapping session: 805-201-8050 or ely@elyagency.com.

Stay safe and see you all soon!