Key Performance Indicators (KPIs) are the elements of your plan that express what you want to achieve by when. They are the quantifiable, outcome-based statements you’ll use to measure if you’re on track to meet your goals or objectives. Good marketing plans use 5-7 KPIs to manage and track the progress of their plan.

A structured KPI should include four things: a Measure, a Target, a Data Source and Reporting Frequency

Here are examples of common KPI organizations use to measure the performance of their marketing and sales plans:

Examples of Sales KPIs

Number of New Contracts Signed Per Period

Dollar Value for New Contracts Signed Per Period

Number of Engaged Qualified Leads in Sales Funnel

Examples of Customer KPIs

Number of Customers Retained

Percentage of Market Share

Average Ticket/Support Resolution Time

Examples of Marketing KPIs

Monthly Website Traffic

Conversion Rate for Call-To-Action Content

Keywords in Top 10 Search Engine Results

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