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Read MoreCoverage surrounding the coronavirus crisis is nonstop can feel as it’s always changing, and as entrepreneurs, brands and at the heart of it people, we need to properly communicate and work together during these trying times.
Although everyone is still learning as we go, here are a few recommendations that will guide your business’s approach to public relations and marketing during a crisis:
Listen for the Facts, Stick to what you do Know, and be Transparent.
Remember, you are not an infectious disease expert. Amongst the overload of information so easily available through social media and the news, you need to remember that you are not an expert on the subject and you don’t need to be in order to manage your business. It’s the job of the Centers for Disease Control and Prevention (CDC) to let people know symptomatic information, and how to deal with treatment. Think about your customers and what information they might want from you — specifically, your refund/cancellation policy, your on-site preparedness plan, online tools you may have in place for those who can’t travel, and who to contact for questions.
But you can be an expert in consistent, proactive communication. Your current and prospective customers want information and if they don’t get it, the silence will fuel rumors. For example, even if you don’t have an on-site preparedness plan yet, let your community know you’re working on one. And remember that how you communicate matters. Send out a clear message through multiple channels to ensure everyone that’s looking for this information can easily find it. This is can be done with a simple instagram post, newsletter and a physical sign if your business has a brick and mortar. Do not forget to make this information visible on your website. Also, make sure everyone within your organization, both traditionally “front of house” and “back of house” roles, are aligned around consistent messaging.
Proof read your social media and marketing content. Read through all your already published AND scheduled content for from at least March 1, 2020 onward. Avoid any content that might be perceived insensitive or glamourising the world’s current problems. Offer mindful, useful tips and updates instead. A novel #throwback to lighter days every once in while is ok.
If you would like assistance in executing an effective communications and marketing plan during this time, schedule a complimentary planning call today 805-201-8050 or email ely@elyagency.com.
Sending you all well wishes!
Resources to stay updated:
Centers for Disease Control and Prevention
Today’s Feature Friday is from the early days of Ely Agency when our primarily service was event planning but the articles’ key points are universal and timeless for most private events, not just weddings.
With the right innovative thinking there’s usually a way to save money on an event’s production budget. From skipping printed flyers, choosing more affordable wardrobe options for staff/BAs, and more there’s always a way.
Read the full article by Kat Kinsman on CNN here.
